What is the ROI of Social Media?

How can you measure the return your investment in social media has made? This is a question many companies around the world would like answering. In the tough economic climate we're currently facing and without clear-cut measurable outcomes of how social media is positively affecting our businesses why should we continue to spend money on it? The following presentation gives a compelling insight into why we should continue to invest in social media and move along the "Five Stages of Social Engagement".

Social Engagement Journey

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